↳ 2023~2024
↳ Branding & Identity / Theatrical Production
↳ Adobe Illustrator
↳ Role: Art Direction / Graphic Designer
A comedy-drama production for the Cantonese community in Toronto.
The Half Will (半邊遺囑) is a comedic theatrical production presented by the non-profit organization, The Peoples Drama, centred on the transfer of a will from a father to his family, intertwined with the discovery of a hidden treasure within the family.
Project Goal
Create a branding strategy that captivates the intended audience through a cultural aesthetic, while providing a glimpse into the story.
![](https://cdn.myportfolio.com/87194bca-1075-47bd-91dc-adf1fc363554/3a5fa76e-0c45-421e-9d8f-4855c21fa34f_rw_3840.jpg?h=4102f3275409f8755f4a5a784707a749)
![](https://cdn.myportfolio.com/87194bca-1075-47bd-91dc-adf1fc363554/bc7b3596-0cf9-4a8a-8f3e-920facbf8d88_rw_3840.jpg?h=52328b69cb93ee1a1fcc192c51ec90e3)
![](https://cdn.myportfolio.com/87194bca-1075-47bd-91dc-adf1fc363554/8a5a9257-d9fd-4751-8584-97fbec9382b9_rw_3840.jpg?h=3c207d332eb4b99cb993a89e6e6ca824)
![](https://cdn.myportfolio.com/87194bca-1075-47bd-91dc-adf1fc363554/26eaf8da-7927-4501-a1bd-32c46896bd68_rw_3840.jpg?h=f9284394fd8131b3c18577dbad212d62)
![](https://cdn.myportfolio.com/87194bca-1075-47bd-91dc-adf1fc363554/d2d376be-854e-4705-9787-994eab486cd2_rw_3840.jpg?h=9e05dca75a16acb0c5a79036cbb56ad1)
![](https://cdn.myportfolio.com/87194bca-1075-47bd-91dc-adf1fc363554/dbc0686d-658a-43a0-adea-a9eaa7d9026c_rw_3840.jpg?h=39b6e448cf1a07444f939f9ab5e86bbc)
![](https://cdn.myportfolio.com/87194bca-1075-47bd-91dc-adf1fc363554/e0da7063-dd1a-4207-ab6b-3f6db56ccb4f_rw_3840.jpg?h=ed3525cf36f3db90f0c3676f9306228c)
![](https://cdn.myportfolio.com/87194bca-1075-47bd-91dc-adf1fc363554/b8133ce0-c6bd-4070-84d5-1a2761b8d9b3_rw_3840.jpg?h=63a3a7872d7a9542554f79c74cda7101)
Photography: PL Video Production